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Mobile email marketing forces mobile era
Mobile email marketing shares the same idea as traditional email marketing. The only difference is email reading conditions. Instead of a computer screen that measures 13 to 21 inches on the diagonal,...
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Reading Email On The Go
The high increase of smartphones this year has caused surprising results in email viewership on mobile devices. Email open rates on mobile devices have grown by 34% compared with the previous six month...
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Will SMS Saturate Your Target Market?
The way we interact and share information is changing rapidly, with mobile technology leading the way. So, the way we market must also change rapidly with more tools for reaching a mobile audience....
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SMS List Building
Calling all marketers! It’s time to switch to a fresh strategy! Year 2012 could be named the year of mobile marketing revolution. Email, mobile and SMS marketing are developing in tandem, so we want to...
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Brand New Mailigen SMS Marketing Features!
Over the past year we have been hard at work building more comprehensive email marketing solutions for our customers. We are ready to unveil one of our most exciting new features – integrated SMS...
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SMS Marketing Campaign Development
Have you already switched to a new email marketing strategy? Is your strategy more dynamic, more targeted, more mobile? If you haven’t, make room in your 2012 marketing plan for SMS marketing...
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QR Codes and Mobile Email Must Haves
While having a lazy afternoon walk in a shopping mall, my eyes were caught by a new artist exhibition. Visitors were able to vote for their favorite pieces of art using QR codes. I took the opportunity...
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3 Ways to Drive Results with Email + SMS
Text messaging is a direct marketing channel with extremely high open rates and ROI. According to a Placecast survey, released in May 2012, 1 in 4 or 26% of those who signed up for text messages admit...
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5 Reasons SMS Marketing Is Worth It
When everybody is talking about smartpones, applications and mobile internet, it may seem that SMS marketing is somewhat secondary. But actually, rise of smartpones stimulates the usage and reach with...
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10 Must-Haves of SMS Marketing
The new services available on our smartphones in this mobile era are expanding rapidly. Mobile Internet, a never-ending list of applications… yet the SMS function is still there and can be a powerful...
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